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Facebook Promotion Tips for Animal Rescue Groups and Shelters
Many of Your Fans Can't SEE
You!
Let's revisit this number for a moment:
This number represents ALL the
people that have liked your
page since it started, minus any un-likes.
Some groups understand that
most people see their posts via newsfeeds, as opposed to actually visiting
their facebook page. However, many are under the impression that their posts
are seen by ALL their fans. This is SO not true.
Have you ever seen posts that
say:
"We have 5000 fans, if everyone just gave $1 we could raise $5000
for..."???
Those NEVER work... and not
just because their fans are too cheap to give a dollar.
Posts on your page are seen by
a very SMALL
percentage of your fans... and this is for several reasons. One of the main
reasons is "relevance".
You see... Facebook makes it
easy to "Like" pages... your newsfeed includes posts by your
friends and by pages you have "Liked". But many people have ton's
of friends and many "Liked" pages... so to keep your newsfeed from
being too busy, posts from friends and pages you have interacted with lately
(and frequently) are the ones that are shown in your newsfeed.
If you have a fan that has only
"Liked" 5 pages... there is a good chance your posts will show up
in their newsfeed regardless. However, if your fan has "Liked" 100
pages, and has not "been to" your page, or "commented on"
one of your posts in a few months... your posts NO LONGER show up in their newsfeed.
Relevance Matters... Fan
Interaction (with your page) Matters
Collecting "Likes"
from people who have no reason or desire to visit your page or comment on one
of your posts, simply gives you a large "Like" number... Quality of
your "Likes" (i.e. people who will interact with your page) is much better
than quantity.
You want REAL fans who will
support your group...
not just a bunch of one-time "Likes"
Post Reach and Engagement are
the numbers that matter.
On our RESCUED!
FB Page, we are always encouraging our fans to interact with our page. We
ask for fans to post pictures of their rescued pets on our wall and share
their adoption success stories... we ask questions that many people can
relate to and hopefully answer... we share funny incidents about pets, and
ask our fans to add their stories... and sometimes, we just ask people to
"Like" a statement we make.
OK here is a test... Which post
do you think would get better newsfeed exposure.
A. We will have an adoption
event at the Main Street PETCO Saturday from Noon to 4pm, please stop by and
see us. (This post received 5 comments from fans.)
Or...
B. We will have an adoption
event at the Main Street PETCO Saturday from Noon to 4pm, please stop by and
see us... Please click "Like" if you appreciate PETCO's partnership
with Animal Rescues. (This post received 17 comments and 48
"Likes")
B is the correct answer... and
it didn't take much. It took an "announcement" type of post, and
added a "fan interaction" component to it. Not only would
"B" show up higher in your fan's newsfeed... but with every new
"Like", it stays high... getting more exposure, more likes, and more
comments.
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