Facebook Promotion Tips for Animal Rescue Groups and Shelters
Why Should You Listen To Us?
One thing we focus on, and part
of our "mission", is helping Animal Rescue Groups and Shelters. We
do this via online fundraising... we do this via our Facebook
Animal Rescue Directory... and we also help groups with Facebook
In addition to our website, we
have a RESCUED! Is
My Favorite Breed. Facebook page, which went from 1000 to 22,000 fans
during 2011. And as of January 2013, we are well past 55.000 fans! Through the process of building this page, we tested many
different marketing strategies, watched Facebook evolve and change (a never
ending process), and have discovered what types of promotion works well, and
equally important, what doesn't work.
We also have a "sister FB
page" titled Don't
Shop... ADOPT! which is also doing well, and allows us to try out
slightly different strategies for promotion.
But it doesn't stop there... we
didn't ONLY look at our own FB marketing.
Through our online
fundraising program, we have signed up 100's of groups who promote and
sell our various Animal Rescue T-Shirt Designs.
Many of these groups are selling/promoting the exact same shirts, but having
vastly different results.
Some have been successful, some
have struggled. Since they are all selling the same products, with same
prices, etc... the only real difference is the marketing.
This has given us the
opportunity to sit back, observe, and find out what strategies of Facebook
promotion work... and which strategies are less effective.
Now we have decided to share
this info with our Animal Rescue and Shelter friends, so they can use
Facebook to its fullest potential... and save more animals!
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Is My Favorite Breed.
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