Facebook Promotion Tips for Animal Rescue Groups and Shelters
Drawing in "Far Away"
Yes... we know we just finished
a chapter all about starting "local" when building a fan base. And
for small rescues and shelters starting out, that is the way to go.
However, a large part of what
we do is fundraising for rescue groups... most of that
being through our Animal Rescue T-Shirts... and we
have found that many groups get sales from all across the country... not just
So there are many benefits,
AFTER you have a network of local volunteers, fosters, supporters in place,
to expand your "long distance" fan base.
Actually, when we used the term
"Far Away" Fans, we were thinking both geographically (fans from
other states, far away from you) and fans that do not necessarily frequent
"rescue" type of pages.
Remember... if you ONLY hang
out on rescue related Facebook pages, a lot of the time, you are simply
"preaching to the choir".
There are many ways to gain
exposure to your Facebook page, that do not involve begging for 'Likes', or
other tactics that just bring you warm bodies.
Here is one idea...
Let's say you rescued a Beagle
or Beagle-Mix, and you are now looking to rehome this dog. You now have a
reason (excuse) to post on every Beagle related Facebook page you can find.
NOT to say... "will
someone please adopt this dog"... that is simply crossposting.
No... try something like this:
We have a
rescued Beagle that we will be putting up for adoption soon. If you own a
Beagle, and can share some specific advice for potential new owners... please
drop by our FB Page and share your experience.
Be sure to include a picture.
People love to share info about
their dogs... and if they hang out on breed specific Facebook pages, even
more so. Fans who click through to your page via this type of post, will
often stay and be a long term fan and supporter.
Now that we think about it,
adding your city to the post, may be a way to attract local fans as well.
After all, there are people in your city... right now... that have NEVER even
heard of your group. Believe it or not.
So an improved version would
look like this:
We have a
rescued Beagle that we will be putting up for adoption soon (in the
Charleston, SC area). If you own a Beagle, and can share some specific advice
for potential new owners... please drop by our FB Page and share your
Don't be afraid to visit other
sites, invite people to visit your page, and ask them to share their
experiences, stories, advice, etc...
FAN INTERACTION is #1... and
getting new fans to come to your page and join your community, is a great way
to build a large and supportive fan base.
Think about it... there are
1000's upon 1000's of pages you can post on.
(Spay and Neuter pages, Pet food/Pet Supply/Pet Treat pages, SPCA's, Humane
Societies, dog training, pet sitting, pet grooming, breed specific pages,
And the reasons/topics you can
use to post (and invite people to visit your page) are nearly endless. Asking
people to share stories/character traits of a specific breed is just one
idea. How about pets with certain health concerns? Certain injuries?
Disabilities? Behavioral issues? Training issues? Bad Habits?
Potential fans are
everywhere... you just need to find a REASON to post on other pages (so more
people find out about you) and a REASON to invite them to your page to post.
Think outside the box... and watch your fan base explode!
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