Facebook Promotion Tips for Animal Rescue Groups and Shelters
Final Thoughts (For Now...)
We will continue to add
info/pages to this course... so it would be a good idea to bookmark the Index
Page, and check back from time to time.
You may also want to share this
with anyone who helps you admin your group's FB page. Remember... the only
way that posts, links, photos on your FB page show up in your many fan's
newsfeeds... is if someone who is logged in as "admin" of your page
is posting on your wall. And if your goal is to reach as many of your
Facebook fans as possible, it is good to have all your Admins understanding
how FB works.
Facebook is a very dynamic
place... changes happen often, and we strive to keep up with the changes. We
will continue to pass this info along to Rescue Groups and Shelters... so
they can reach more people with their message and save more animals. After
all, that IS the main reason these groups are on Facebook.
We hope much of this info was
useful to you...
and we truly try to "Practice What We Preach".
We have built a Facebook page
from scratch... and added thousands upon thousands of fans. We did this by
creating a community, making our fans feel welcome, and encouraging our fans
to take an active role on our page.
Your group, can do the same...
With our fundraising
programs, we help groups raise money through the sale of our popular cartoon
animal rescue t-shirts. In addition to giving groups the tools to earn
money, we use the very same tools, promoted on our Facebook page, so we can
discover what works... and share these techniques.
Over the last 2 1/2 years, we
discovered that some groups did well... some did poorly... and we set out to
figure out "Why" there was such a difference among the rescue
groups and shelters. Much of what we found is in this course...
We certainly don't blame those
groups that seem to struggle... after all, Facebook promotion is a skill that
must be learned... and if you are busy helping animals, you probably don't
have the time to research, test strategies, and learn by trial-and-error.
We have the time to test,
observe, tweak, re-test, evaluate, and track results of various Facebook
promotion methods... we found some strategies that work really well... and tend to
use these techniques almost every day.
Instead of keeping this all to
ourselves... we decided to share this with everyone!
If you found this course
useful, please share/recommend it to any Animal Rescue Group and/or Shelter
that you find on Facebook.
Together, we can make a
difference... one rescued pet at a time!
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